A micropigmentation academy
Direct enrolment capture over one month, segmented by purchase intent on a €1,000 ticket, with attribution measured against the organic channel. With €300 of spend the intake sold out: 8 of 14 enrolments attributed to Meta at €37.50 per enrolment (CPA) and 26.67x ROAS.
ROAS
26.67x
Full intake
CPA per enrolment
€37.50
Attributed revenue
€8,000
Spend
€300
Results delivered
Enrolments by weekWhere the enrolments came from
Campaign metrics, full intake
How our agent made it happen
Intent segmentation on a €1,000 ticket
The agent separated curiosity traffic from purchase-ready traffic and concentrated delivery on the intent tier that requested course details, which is what kept CPC at €0.41 on a small budget.
Attribution measured against organic
Every enrolment was matched against the organic baseline before being credited, so the 8 of 14 attributed to Meta are incremental, not double-counted.
Pacing to the last seat
As seats filled, the agent tapered spend week by week instead of pushing the full budget, closing the intake with €300 total and 26.67x return.
Full sales cycle of a single intake, until the last seat was covered, at a course price of €1,000.
