Campaigns?

Elevate · Free 30 días · BCN · Leads

Leads · 2 ad sets · 48,73 € per lead

Meta Ads · €200 / month · 194,90 € spent · Last 15 days · 14–28 Jul 2026

Two videos against the same audience: the “inversión” hook carries the account, “manejado” burns budget.

• BCN 25-55 · Video “inversión”127,37 € · 4
  Winning creative · €31.84 per lead
• BCN 25-55 · Video “manejado”67,53 € · 0
  Zero conversions · cut or replace

Elevate · Leads BCN · €500

Leads · 1 ad sets · no leads yet

Meta Ads · €500 / month · 0,00 € spent

Built from the pilots: one consolidated ad set, 25-54 Barcelona, winning hook only, instant form.

Pilot · Barcelona leads tests

Leads · 5 ad sets · 42,85 € per lead

Meta Ads · €700 / month · 1842,60 € spent · 3 Mar – 28 May 2026

Lookalike 1% beat every interest stack; retargeting is the cheapest lead but caps out fast. Broad needed more budget than the account had.

Pilot · Barcelona sales & traffic

Sales / Traffic · 4 ad sets · 112,44 € per lead

Meta Ads · €500 / month · 1236,80 € spent · 2 Apr – 17 Jun 2026

Traffic objectives bought clicks and nothing else: €376 across two ad sets with zero purchases. Sales worked only with the catalogue.

Pilot · Spain-wide tests

Leads · 4 ad sets · 64,74 € per lead

Meta Ads · €400 / month · 906,40 € spent · 5 May – 30 Jun 2026

Geography test: Madrid and Valencia both convert, nationwide dilutes delivery. Expansion should go city by city, not country-wide.

Pilot · Catálogo & Advantage+ shopping

Sales · 4 ad sets · 41,24 € per lead

Meta Ads · €350 / month · 742,35 € spent · 18 Mar – 24 Apr 2026

The catalogue does the selling: dynamic retargeting bought purchases at €23.87 while Advantage+ never got enough signal on this budget.

Pilot · WhatsApp conversations · BCN

Messages · 3 ad sets · 20,32 € per lead

Meta Ads · €300 / month · 528,40 € spent · 7 Apr – 9 May 2026

Click-to-WhatsApp is the cheapest contact in the account (€20.32 blended) but roughly a third never reply after the first message.

Pilot · Awareness · Video views BCN

Awareness · 2 ad sets · no leads yet

Meta Ads · €200 / month · 384,20 € spent · 21 Apr – 20 May 2026

Awareness bought very cheap reach and zero pipeline. Its only real value was filling the video-viewer pools used later for retargeting.

Pilot · Instant form vs landing page

Leads · 3 ad sets · 29,24 € per lead

Meta Ads · €450 / month · 613,95 € spent · 26 May – 21 Jun 2026

Same audience, same creative, different destination: the instant form produced leads at €17.89 against €60.44 for the landing page.

Pilot · Promo verano · descuento

Leads · 2 ad sets · 53,70 € per lead

Meta Ads · €250 / month · 268,50 € spent · 12–26 Jun 2026

Offer beats urgency: the 20% discount angle brought four of the five leads, the “last call” angle stalled after day three.

Elevate · Retargeting 180d · €150

Leads · 1 ad sets · no leads yet

Meta Ads · €150 / month · 0,00 € spent

Waiting on approval: web visitors 180d + video viewers + form openers, instant form, winning hook only.